MAKE IT MATTER
We live in a rich and complex world, supporting teams of complex life - including our own lives. The air we breathe, the water we drink and the food we eat - not to mention our endless creations; our loved ones; everything we know - all comes from one incredible planet.
With so many gifts being showered on us, you'd think we'd treat this planet with respect, as if it matters - yet respecting the basic ecology of the home we live on is often treated as secondary, if it's considered at all, next to growing our economies that fully depend on it. This dangerous contradiction cannot last - it's our goal to model a different path at Better Creative through our philosophy to "Make It Matter."
Make It Matter is a belief that life does matter, and so our societies should be designed to respect and celebrate life. At Better Creative, we know we do not need to sacrifice the planet or each other for our economies and communities to thrive - that would make no sense at all. In the face of mounting social and ecological crisis, it's up to all of us to model a new reality: one where the best economies are the most sustainable, and people, the planet and broader society are all given space to matter.
With so many gifts being showered on us, you'd think we'd treat this planet with respect, as if it matters - yet respecting the basic ecology of the home we live on is often treated as secondary, if it's considered at all, next to growing our economies that fully depend on it. This dangerous contradiction cannot last - it's our goal to model a different path at Better Creative through our philosophy to "Make It Matter."
Make It Matter is a belief that life does matter, and so our societies should be designed to respect and celebrate life. At Better Creative, we know we do not need to sacrifice the planet or each other for our economies and communities to thrive - that would make no sense at all. In the face of mounting social and ecological crisis, it's up to all of us to model a new reality: one where the best economies are the most sustainable, and people, the planet and broader society are all given space to matter.
SPEAKING UP FOR CLIMATE
Climate change, climate disruption, climate crisis, global warming: whatever you call it, the rapid change of our earth's climate system due primarily to human-caused greenhouse gas emissions is by far the most serious issue facing humankind today, and as the science makes clear, deserves a social and technological response like none other. A stable, predictable climate is one of the key factors that has allowed human civilization to develop and flourish; by jeopardizing this, we're jeopardizing everything.
At Better Creative, we celebrate the many diverse gifts from our global climate, and do what we can to advocate for its protection. We know art has a special place in social movements and times of change; storytelling through art breaks through barriers, connecting to viewers in a way data alone often struggles to do. At Better Creative, we believe creative thought is essential to addressing the world's worst problems and finding solutions, as well as helping us connect to our core humanity. If you look through history, there's no doubt that storytelling through art has often been a powerful force for change.
As both a company and as people, we feel we have a moral responsibility to engage positively on climate change, instead of simply ignoring it or wishing it away (see our message on working for positive impact). Beyond this call of duty, however, is our very real excitement for the endless possibilities of a 100% clean energy future. We know a clean energy future is not only possible, but is already happening - it's our deep desire to help accelerate this change, shaping our world for the better.
For all these reasons and more, as creatives we've decided to commit much of our talents to addressing the climate crisis, helping to bring its solutions to light: simply put, our futures and the futures of all of us deserve it.
At Better Creative, we celebrate the many diverse gifts from our global climate, and do what we can to advocate for its protection. We know art has a special place in social movements and times of change; storytelling through art breaks through barriers, connecting to viewers in a way data alone often struggles to do. At Better Creative, we believe creative thought is essential to addressing the world's worst problems and finding solutions, as well as helping us connect to our core humanity. If you look through history, there's no doubt that storytelling through art has often been a powerful force for change.
As both a company and as people, we feel we have a moral responsibility to engage positively on climate change, instead of simply ignoring it or wishing it away (see our message on working for positive impact). Beyond this call of duty, however, is our very real excitement for the endless possibilities of a 100% clean energy future. We know a clean energy future is not only possible, but is already happening - it's our deep desire to help accelerate this change, shaping our world for the better.
For all these reasons and more, as creatives we've decided to commit much of our talents to addressing the climate crisis, helping to bring its solutions to light: simply put, our futures and the futures of all of us deserve it.
Meditating for a brighter, clean energy future. "Om" (artist: Abhilasha Dewan, 2015)
OUR CLIMATE WORK
With several climate projects always on the go to which our co-founders are both contributors, we take our work in promoting ambitious, science and conscience-based climate action very seriously indeed. Of course, this doesn't mean you can't have fun with it! While some of this work is self-directed, most is created for clients who share our deep hope for and commitment to building a more just, climate-safe, clean energy future. To explore our work, see our portfolio; if you would like to enlist our help in promoting a climate cause, please reach out.